Jared Waxman works for Adobe in San Jose CA, where he serves as Group Manager for Online Optimization & Analytics for Adobe. Adobe.com is a top 30 website in the US. Adobe is also the parent company of Omniture.

He was previously VP of Monetization at a profitable cloud video company. Prior to this, he led the web analytics and optimization team Intuit in Mountain View CA. He has pioneered techniques that integrate voice of customer with on-site relevant content and multivariate testing.

In his fourteen years of experience in website optimization and web analytics, he has been on both the tools-side and the client-side, beginning as Director of Product Management for Alexa Internet's web measurement division, before moving to the analyst-side at Amazon.com, Xilinx, Mercury (HP), and then Intuit. He holds a Bachelors of Science from Yale University.

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Recent Presentations

Jared will be leading huddles at the upcoming XChange conference in San Diego in September 2011.

He also spoke at the Internet Marketing Conference in Vancouver Canada (Sept 16-18, 2009) What people said about the talk: "The second standout presentation from IMC Vancouver was given by Jared Waxman from Intuit who related some of the company’s experiences with testing. Intuit has built a testing framework that enables them to accomplish one day testing for new ideas. Quick testing means that they are able to try plenty of ideas and quickly reject bad ones." Read on...