Jared Waxman is the VP of Monetization at a profitable Internet video company. Here he has built the optimization practice, using a/b testing to drive website and online marketing decisions. In addition, he designed and runs the company's email marketing program and helped close key business partnerships.

Prior to this, he led the Data Insights Group of analysts at Intuit's Mountain View headquarters. He has pioneered techniques that integrate voice of customer with on-site relevant content and multivariate testing.

In his ten years of experience in website optimization and web analytics, he has been on both the tools-side and the client-side, beginning as Director of Product Management for Alexa Internet's web measurement division, before moving to the analyst-side at Amazon.com, Xilinx, Mercury (HP), and then Intuit. He holds a Bachelors of Science from Yale University.

• LinkedIn Profile

• Twitter

Recent Presentations

Jared recently spoke at the Internet Marketing Conference in Vancouver Canada (Sept 16-18, 2009)


What people said about the talk: "The second standout presentation from IMC Vancouver was given by Jared Waxman from Intuit who related some of the company’s experiences with testing. Intuit has built a testing framework that enables them to accomplish one day testing for new ideas. Quick testing means that they are able to try plenty of ideas and quickly reject bad ones." Read on...