Have you ever gulped down an Apple Beer? Me neither. But Matthew Wright has. He also has some great experience in A/B testing at Hewlett-Packard. So pull up a stool and join our conversation. Jared Waxman chats with Matthew Wright, Manager of HP.com Worldwide Analytics, about A/B testing within large organizations.

As part of series on A/B Testing on http://www.benchmark-analytics.com these two practitioners share their thoughts on topics including: What are the benefits? What are the misconceptions? What to look for when hiring analysts?