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Ever wonder why some analytics organizations succeed and grow while others flounder under an increasing workload? Ever wonder why some ecommerce companies and SaaS startups can cycle through many marketing concepts and find the ones that really stick to drive user engagement? Presented here are best practices in how to use analytics to improve the decision-making in your business.

If your analysts are just pulling reports out of SiteCatalyst, or copying & pasting numbers in Excel but not really driving revenue growth you might enjoy "The Influential Analyst".

If your web marketing team has started to dabble in web site optimization experiments like a/b tests and multivariate tests, yet the project are measured in months vs days, then you might enjoy the "Fast & Furious: 10 Principles for Rapid A/B Testing".