When done right, web analytics is a smallish, highly efficient and profitable center within the organization. Deep insights emerge from this group which change the direction of the org and measurably accelerate the path to defined goals.

Sometimes the reality is quite different, and the org is remiss at creating the proper infrastructure to drive insights. Or insights are available, yet status quo remains.

In this Model, the key components of the three phases after the infrastructure phase are diagrammed.

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Feel free to use this Model to help communicate with your partners where in the learning journey you are at the moment on a given topic.