Jared's blog

Conversion Rates: How High Is Up?

conversion_rate.jpgIn my role at Intuit colleagues are always asking me what a “good” conversion rate is, what the “average” is, or what ours “should be. If you want people to take action on your data insights, you have to put it within the right context, and the fact is that many business folks don’t have the right context for their conversion rate.

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